Friday, April 06, 2007


Yes it's true..... and her name is Brandi Carlile. She's a singer-songwriter with an awesome voice and beautiful lyrics. After months of feeling bored and uninspired by absolutely everything that's been on the radio, I catch her almost accidentally on The Tonight Show with Jay Leno. You know how you watch an artist for the very first time and it just gives you chills? Well, that's how she did it for me. (she even knows and collaborates with the Indigo Girls on her latest album, so that just makes her even MORE awesome.)

You can check out her performance here:

Brandi Carlile

All of these lines across my face
Tell you the story of who I am
So many stories of where I've been
And how I got to where I am
But these stories don't mean anything
When you've got no one to tell them to
It's true, I was made for you

I climbed across the mountain tops
Swam all across the ocean blue
I crossed all the lines and I broke all the rules
But baby I broke them all for you
Because even when I was flat broke
You made me feel like a million bucks
Yeah you do
and I was made for you

You see the smile that's on my mouth
Is hiding the words that don't come out
And all of my friends who think that I'm blessed
They don't know my head is a mess
No, they don't know who I really am
And they don't know what I've been through but you do
And I was made for you

All of these lines across my face
Tell you the story of who I am
So many stories of where I've been
And how I got to where I am
But these stories don't mean anything
When you've got no one to tell them to
It's true

I was made for you.

Monday, April 02, 2007


Selecta has a new flavor or their Limited Edition "Creations" line which is exclusive to 7-11 outlets: Mango Cashew Overload, which going by the picture on the packaging, a cashew ice cream with more chopped cashews and a mango swirl.

Sounds familiar?

If you said it sounds awfully like my own Mango Sans Rival (cashew-buttercream ice cream with wafer pieces, cashews and a mango swirl) then give yourself a prize. And unlike Choc-nut ice cream (which I invented about a year before every major brand came up with their own version but I never followed through on therefore I can never prove it) I've had it in our alabang store and Good Earth Outlets for well over a year, so I KNOW that the people in charge are familiar with it.

As an aside, a friend of minetold me of a party where he met with a marketer who was tasked with coming up for a strategy for an unnamed big ice cream manufacturer. (there aren't that many of them, so it's not that hard to guess which one it might be) When he found out about Sebastians, he mentioned that his client has already listed us as a future threat for their marketshare of upscale clients. Seriously, that was like one of the coolest things someone ever told me. We're a THREAT!

Anyway. So Selecta now has a new flavor that looks SUSPICIOUSLY like one of mine (if you're familiar with Mango Sans Rival, check out both pics and tell me that it isnt, down to the swirls of mango and pieces of cashew), and I seriously couldnt be happier.

Yeah, you read that right. Unlike songs or programs, one can't trademark a recipe, just try to keep it secret as long as they can. And when it comes to something as straightforward as ice cream, there's not really much you can do. Back when Dreyer's came up with the very first Cookies n Creme (they also invented the firts Rocky Road; just some Ice Cream Trivia for y'all) when it became a hit, all the other guys came up with their own versions. In food, you can't really copyright something if it becomes a hit.

I've always said that one of my creative goals in ice cream was to come up with a flavor that would be replicated by the big boys. I'm not there yet, but it's a great start in that direction. Seriously, if somehow "Mango Cashew Overload" became as ubiquitous as Macapuno, Ube or Cookies & Creme, that would fulfill one of my Life's Goals.

Kaya bili na kayo!


One of my favorite songs in the world done by one of my favorite artists in the world. All that's missing are some healthy hirsute hunks, and you've got Christmas.

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